Alpine is set to run a pink livery for the opening three rounds of the 2023 season.
The French side partnered up with BWT last year, the same sponsor that notably turned the Force India and Racing Point cars pink between 2017 and 2020.
Aston Martin ran pink highlights on its 2021 challenger before the sponsor hopped from Silverstone to Enstone.
READ MORE: Alpine reveals A523 for all-French F1 driver line-up
Fernando Alonso and Esteban Ocon raced all in pink in both of the opening two rounds of the 2022 campaign in Bahrain and Saudi Arabia.
This time, Ocon and new team-mate Pierre Gasly will have pink cars underneath them in Australia too.
Ocon and Alonso helped Alpine finish fourth in the Constructors’ Standings last year, and its French duo head into this season looking to try and break into the top three. Team principal Otmar Szafnauer hopes to put more pressure on Red Bull, Ferrari and Mercedes
“We did this last year,” he said when discussing the livery at Alpine’s launch event. “We started with pink and most of the season was in the Alpine blue. But I wanted to also thank Luca [Renault CEO] and Laurent [Alpine CEO] for entrusting me to lead the BWT Alpine Formula 1 Formula 1 team. It’s a privilege and an honour to do so, and it was a privilege and an honour to work for a year in finishing fourth like we did.
“Unfortunately, it took us until the last race, however we did it. It is a big achievement, and we did move from fifth to fourth. And looking towards the future, like Luca and Laurent said, the gap to third was big. And we’ve got to close that gap.
“But in order to do so, we must develop at a higher rate than any other Formula 1 team, which isn’t easy to do. Even the top three, for us to catch them, that means our development rate is higher. And that’s what we’re looking to do, and that’s what this A523 will hopefully do for all of us.”
The Romanian-American feels that his team have a better base on which to develop with this year’s challenger.
“Not quite a year ago, we set some targets for these cars,” added Szafnauer. “And we go through the process of target-setting, and they have to be objectives that are attainable but stretched. Because if you don’t stretch, you won’t catch the guys up front.
“The differences that we put into these cars will enable development,” he said. “Last year, we had a very aggressive development cycle which we achieved. This year, I think we’ve got even more potential.”