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Motorsport Week
Home Single Seater Formula 1

Netflix vying to acquire F1 broadcasting rights in US

by Fergal Walsh
3 years ago
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Netflix vying to acquire F1 broadcasting rights in US

Carlos Sainz Jr (ESP) Ferrari F1-75 at the start of the race. 29.05.2022. Formula 1 World Championship, Rd 7, Monaco Grand Prix, Monte Carlo, Monaco, Race Day. - www.xpbimages.com, EMail: requests@xpbimages.com © Copyright: Charniaux / XPB Images

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Streaming service giant Netflix is pursuing a deal to acquire Formula 1 broadcasting rights in the United States, according to a report.

BusinessInsder.com states that Netflix is just one of several companies that are attempting to secure broadcasting rights amid F1’s boom of popularity in the US.

Netflix’s Drive To Survive docu-series has proven to be a successful hit across the world, and is credited with introducing many new fans to the sport.

Next year, there are set to be three US-based races on the F1 schedule in Miami, Las Vegas and Austin, the latter of which has held a grand prix since 2012.

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ESPN currently holds broadcasting rights in the US, and has done since 2018 – however its contract expires at the end of the 2022 campaign, and it is facing stiff competition to keep hold of the rights.

As well as Netflix’s interest, BusinessInsider.com reports that Amazon and NBCUniversal are also interested in bringing F1 races to their platforms.

Despite the interest from other parties, ESPN’s director of programming and acquisitions, John Suchenski, asserted that his company is determined to retain the rights beyond the current 

“We are aggressively pursuing a renewal,” said Suchenski.

“We feel we have a distribution package and event presentation that can’t be matched in the industry, and the viewership and exposure growth they have received since returning to ESPN platforms in 2018 is reflective of what we can do for them. 

“It has been a mutually beneficial relationship. Understandably, they are looking at other options. 

“We had very good meetings with them in Miami recently and are in constant communication.”

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Comments 5

  1. Ed says:
    3 years ago

    We can only hope that someone who wants and likes to showcase F1 can wrestle the rights away from ESPN. ESPN would rather cut F1 programming short to go to cornhole toss or poker tournaments than show 1 second more of an F1 broadcast. Please take it away from them.

    Reply
    • Keith says:
      3 years ago

      I’m starting to hate the sound of that woman.

      Reply
  2. Stanley Q. Mayer says:
    2 months ago

    Your positive energy and enthusiasm radiate through your writing It’s obvious that you are truly passionate about what you do

    Reply
  3. Iris Jasmine Liana Mcclure says:
    1 month ago

    This blog has opened my eyes to new ideas and perspectives that I may not have considered before Thank you for broadening my horizons

    Reply
  4. Teagan P. David says:
    1 week ago

    Your blog has become a source of guidance and support for me Your words have helped me through some of my toughest moments

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