Williams has appointed James Bower as its new commercial director, adding to its already impressive recruitment drive following its recent take over by Dorilton Capital.
Bower joins from Formula 1 rival McLaren, where he was head of marketing and commercial strategy, and is just one of many signings over the past 12 months, which has mainly focussed on bolstering the team’s technical department.
Williams F1 CEO Jost Capito believes Bower’s appointment can help attract new technical partners which could have a positive long-term impact on the team’s on-track performance.
“We are thrilled to welcome James Bower to Williams Racing as commercial director,” said Capito. “As we continue to grow our commercial and marketing offering, his appointment reflects the positive momentum we are building both on and off the track.
“The appointment speaks to the team’s ambition to further develop its commercial activities, in part by ensuring the expansion of effective and long-lasting partnerships that deliver value to both parties. He joins us with a wealth of valuable experience, and I look forward to seeing what he can achieve.”
Bower added: “I’m proud to join Williams Racing at such an important time for the team and our sport. Williams has a special place in the minds of Formula 1 fans around the world. It’s this passion for racing, combined with valuable technological capabilities, that I’m excited to leverage to enable companies to solve commercial challenges and build their brands while providing value to our fans.”