Ferrari to drop Mission Winnow branding for Canada and France

Sebastian Vettel's Ferrari SF90 in Australia

Ferrari has confirmed that its title sponsor's logos will not be visible on its SF90s during the Canadian and French grands prix weekends, following a similar move in Australia.

The Mission Winnow branding is controversial given it's funded by tobacco giant Philip Morris International. Tobacco advertising is banned, but teams and sponsors are circumnavigating the ban by promoting initiatives such as Mission Winnow, or vaping brands.

An investigation into PMI's Mission Winnow branding on the SF90 in Australia led Ferrari to drop it and instead run 90th anniversary decals, which it has confirmed it will do again at the next two rounds on the Formula 1 calendar.

"Scuderia Ferrari will once again be celebrating the 90th anniversary of its foundation, over the weekends of the Canadian and French Grands Prix.

"Therefore, as was already the case in Australia, the SF90s in Montreal and Le Castellet will carry the logo celebrating the anniversary, as will the drivers and mechanics overalls.

"Mission Winnow remains the title partner for Scuderia Ferrari in 2019," confirmed the Italian outfit.

Ferrari is celebrating its 90th birthday with the opening of an exhibition at their Maranello factory, titled "90 anni", allowing visitors to admire a selection of cars on which the Ferrari motor racing legend has been built.

These include the Alfa Romeo 8C 2300 Spider, which in1932 was the first to carry the Prancing Horse emblem, to the 500 with which Alberto Ascari took two consecutive world titles in 1952 and 1953 as well as Niki Lauda’s 312 T di Niki Lauda, to the F2004, which won a record 15 out of 18 races and the SF71H that Sebastian Vettel and Kimi Raikkonen raced last year.