Mercedes partners with Tommy Hilfiger in multi-year deal
Mercedes AMG Petronas Motorsport has teamed up with Tommy Hilfiger in a multi-year deal to be its official apparel partner.
After Hugo Boss decided not to renew their deal with the Mercedes team in order to join up with Formula E, Tommy Hilfiger has stepped into the fray and the distinctive logo will be seen on the Mercedes W09 and on all team clothing.
"We are delighted to welcome Tommy Hilfiger to Mercedes-AMG Petronas Motorsport and back to the world of Formula One," said Toto Wolff, Team Principal. "It is always exciting to embark on a new partnership, particularly when it touches such a key area of our team's image; I am positive that it will energize our brand and bring a new spin to how we are perceived from this season.
"We are excited to see how Tommy Hilfiger will dress the team this season and to showcase their exciting plans to the fans of Formula One."
The brand is no stranger to Formula 1 having previously sponsored Lotus in the early 1990s and also linked up Ferrari for a number of years.
"From the first time I attended a Formula One race, I was completely fascinated by the world of motorsports," added Tommy Hilfiger. "To be re-entering this arena with World Champions Mercedes-AMG Petronas Motorsport and their number one team is an incredible way to fuse fashion and Formula One.
"I recognize the passion, spirit and drive that the entire Mercedes-AMG Petronas Motorsport team shows at every race, and these shared qualities are why I'm excited to partner with them for the upcoming seasons."