Trackhouse owner Justin Marks has revealed how he plans to promote his MotoGP team ahead of the sport’s expected growth under Liberty Media.
Marks and Trackhouse joined MotoGP in 2024 as the championship’s sole American team, with its roots in NASCAR and media marketing expected to help growth of the sport within the United States.
It has been heavily suggested that MotoGP wants to break into the American market – and will be further aided by Liberty Media’s takeover.
Marks admitted he didn’t have any expectations of MotoGP before arriving in the paddock, but is fully focused on helping drive the sport’s growth while at Trackhouse.
“I wouldn’t say it’s changed that much, mainly because I didn’t have a preconceived idea when I arrived,” Marks told Motorsport.com.
“I came in with a completely open mind, ready to learn from scratch.
“Where my perspective has evolved is in understanding the global potential of the championship – how it can grow and what the key drivers of that growth are.”
Marks continued suggestions that MotoGP needs to do more to cater to a new audience in its bid for growth.
He added that Trackhouse will attempt to position itself as the main partner in MotoGP’s ambitions.
“MotoGP is an incredible spectacle, something truly amazing to witness in person,” Marks continued.
“The key is putting it in front of as many people as possible and bringing in new fans.
“Over the past couple of years, I’ve focused on understanding how the sport is structured, what Dorna’s vision is, and how Liberty Media fits into that.
“Our goal is to position ourselves as strategic partners in the championship’s future growth.”
Justin Marks: MotoGP has to ‘act decisively’ to bring in new audience
Marks also suggested that MotoGP has to “act decisively” in its bid to bring in new audiences and markets across the world.
MotoGP has introduced four new tracks since 2020, with plans to move the Australian and Argentine Grands Prix to new homes in the coming years.
Marks thinks that if the sport wants to grow even further, it must take the chances given as soon as they present themselves.
“I consider myself an aggressive person when I see opportunities,” Marks said.
“I believe you have to go after them without being afraid to fail.
“Historically, many racing series have been slow to make big changes or try new things. We try to encourage risk-taking and investment.
“If you identify an opportunity to bring MotoGP to a new audience or region, you have to act decisively and go for it.”
Given Liberty Media and MotoGPSEG have been open in their ambitions for expansion, it seems inevitable that there will be eventual, potentially rapid, growth of MotoGP under their watch.
When asked if he thinks there will be progression under Liberty Media, Marks said: “Yes, I do think expansion will accelerate.
“Liberty is made up of very smart people, and they’ve invested a lot of money in the championship for a reason.
“They’ve spent the last year observing, learning, and defining a three-, five-, and 10-year strategy.
“In the next 12 to 16 months, we’ll start to see more involvement from them as they begin executing that growth plan.”
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