Williams boss James Vowles insists that although recent improvements provide “low-hanging fruit” for improvement in 2025, this is “secondary” to the team’s long-term Formula 1 ambitions.
Since his introduction as Team Principal at the start of 2023, Vowles’ mission has been simple: invest in infrastructure, focus on the future and yield long-term results.
This is why drivers Carlos Sainz and Alex Albon are locked into long-term contracts, why the workforce has swelled in the last 24 months and why the team went through a painstaking overhaul of its production processes ahead of the last campaign.
Although Vowles acknowledges that these changes will already improve the team’s prospects in 2025, his focus very much remains on making broader leaps in the years to come.
‘Everyone is aligned’ on Vowles’ plan
“Everyone is aligned, that includes Carlos and Alex, that we want to be winning championships,” Vowles told select media including Motorsport Week during the launch of the FW47 last week.
“And to do that, you can’t keep just getting a little bit towards now because it looks better.
“What I can demonstrate is very clear progress that is taking place in infrastructure, culture, technology, that’s kicking in.
“We’re moving into a new site, effectively, it’s still on the same site but a new building this year.
“We’re bringing in, I think, what will be a benchmark driver in the loop simulator this year,” he added, hinting at Williams’ poaching of Oliver Turvey from McLaren.
“We’re bringing in the tools and technologies that will come in this year,” Vowles continued.
“That was started in 2023. So, if you put your focus on the following year, you’ll miss out on that long-term evolution.
“There are bits we’re doing today that won’t come online until 2027. That’s unfortunate, but that’s a part of it.
“Along the journey, the fact that we’ve gone from 700 people to over 1,000 individuals means that you’ll have some low-hanging fruit in terms of just producing a better car, of having more performance being added to it. But I consider that secondary to the long-term investment to get us to where we need to be.”
Vowles and Williams still want the best from every F1 weekend
Despite seeing present results as “secondary” to the team’s long-term vision, Vowles by no means wants to turn up to a Grand Prix weekend without putting in maximum effort to yield the best possible reward.
“I go to the weekend, every weekend, as do the drivers, wanting to score every point we can,” he said.
“What I’m more indicating to you is I want to show that on the track with evolution year on year, rather than specific races in ’25.”
Vowles was probed on how Williams seeks to avoid a period of stagnation as has occurred at Sauber.
Mattia Binotto said to Autosport after joining Sauber that the team felt “frozen,” focussed only on the forthcoming regulation changes in 2026 and its transformation into Audi at the expense of the present.
Vowles responded to the query theorising that Sauber’s predicament occurred over several years.
“And that’s the point,” he argued.
“You look multiple years forward, and invest multiple years, you don’t hold back,” implying that the work done in 2024 will yield results for Williams in ‘25, the work this year will benefit next season, etc, etc.
It’s a big task to return Williams to its former glory, but Vowles’ methodical plan just might do the trick.
READ MORE – Williams 2025 F1 preparations ‘night and day’ compared to 2024 troubles
