Red Bull has unveiled a “team-first” multi-year partnership with cybersecurity firm 1Password for the 2025 Formula 1 campaign and beyond.
1Password is a world leader in identity security and access management solutions working with 150,000 businesses globally.
The 1Password firm will provide Red Bull with the ability “to strengthen its security posture and safeguard critical information across devices, applications, and locations”.
1Password’s branding will feature on the steering wheel screen of Max Verstappen and Liam Lawson’s RB21 challengers, a new innovative branding placement never before seen at Red Bull.
Moreover, the 1Password logo will feature across the RB21, driver kit, pit crew kit, team kit, garage screens and the operations room at Red Bull’s Milton Keynes headquarters.
In addition, 1Password’s commitment to the team stretches to its Red Bull Racing Pepe Jeans Academy Programme and the cybersecurity firm’s logo will feature on 18-year-old F1 Academy rookie Alisha Palmowski’s race car, suit and garage for the 2025 season.
1Password’s commitment to Red Bull F1 Academy programme shows ‘spirit’
Red Bull Team Principal Christian Horner is “excited” by the squad’s new partner, but his admiration for 1Password goes deeper thanks to it backing Palmowski’s F1 Academy efforts.
“Everyone at Oracle Red Bull Racing is excited to welcome 1Password to the Red Bull family as our exclusive Cybersecurity Partner,” said Horner.
“As the start of the 2025 Formula 1 season approaches, it is critical that our entire organisation has secure, trusted access to critical information so we can continue to make confident, data-driven decisions trackside and back at the factory in Milton Keynes.
“1Password investing and partnering in the Red Bull Racing Pepe Jeans Academy Programme shows further proof of the spirit and depth of our collaboration.
“We look forward to pushing the limits and innovating with 1Password, including debuting a team-first steering wheel branding display that will feature when Max and Liam first hit the track.”
Red Bull’s partnership with 1Password is its second announcement in as many days, with the team securing a deal with Crypto firm Gate.io on Monday.
“Partnering with a world champion like Oracle Red Bull Racing is an incredible opportunity,” said David Faugno, Co-Chief Executive Officer of 1Password.
“As a dominant force in Formula 1, their success relies on engineering excellence, innovation, and seamless, secure access to critical information anywhere.
“At 1Password, we believe security should empower productivity and integrate effortlessly into the way people work.
“That’s why we protect every sign-in, every point of access, and every piece of critical information—so the team can stay focused on what they do best: winning.”
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