Red Bull has filled a sponsorship void by signing a new multi-year partnership with Gate.io entering the Formula 1 space for the first time.
Gate.io is a global currency exchange and takes the place of Red Bull’s official crypto exchange partner.
That was a role previously held by Bybit, which signed a three-year deal with Red Bull in 2022 reportedly worth $150 million.
Bybit and Red Bull chose not to extend that partnership, leaving the door open for Gate.io to forge its first F1 sponsorship deal.
The partnership will see the Gate.io logo feature on the RB21, Red Bull team kit, driver and crew overalls and Max Verstappen‘s helmet.
“We are very excited to welcome Gate.io to the Team,” said Red Bull CEO and Team Principal Christian Horner.
“Gate.io are a brand that very much share Oracle Red Bull Racing’s passion to exist at the forefront of technological innovation.
“Together, we look forward to building a more immersive and unique connection with the Team for fans around the world and to working with a like-minded partner that isn’t afraid to disrupt the status quo.”
Dr. Lin Han, the founder and CEO of Gate.io, added: “At Gate.io, we believe that innovation and performance go hand in hand—whether in blockchain or on the racetrack.
“Just as Oracle Red Bull Racing pushes the limits of engineering, we are continuously advancing blockchain technology to bring greater transparency, speed, and efficiency to digital finance.
“This partnership comes at a time when blockchain is moving beyond finance, and we’re excited to explore new ways it can intersect with global industries like motorsport.”
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