Motorsport Week
  • Formula 1
    • 2025 Formula 1 Calendar
    • 2025 Formula 1 Standings
  • Formula E
    • 2025 Formula E Calendar
    • 2025 Formula E Standings
  • IndyCar
    • 2025 IndyCar Calendar
    • 2025 IndyCar Standings
  • WRC
    • 2025 WRC Standings
    • 2025 WRC Calendar
  • MotoGP
    • 2025 MotoGP Calendar
    • 2025 MotoGP Standings
    • Moto2
    • Moto3
  • WEC
    • 2025 WEC Calendar
  • IMSA
    • 2025 IMSA Calendar
  • World SBK
  • More
    • Formula 2
    • Formula 3
    • F1 Academy
    • Moto2
    • Moto3
    • World Superbikes
    • Technical Insight
    • Galleries
    • About/Contact
    • Privacy Policy
No Result
View All Result
  • Formula 1
    • 2025 Formula 1 Calendar
    • 2025 Formula 1 Standings
  • Formula E
    • 2025 Formula E Calendar
    • 2025 Formula E Standings
  • IndyCar
    • 2025 IndyCar Calendar
    • 2025 IndyCar Standings
  • WRC
    • 2025 WRC Standings
    • 2025 WRC Calendar
  • MotoGP
    • 2025 MotoGP Calendar
    • 2025 MotoGP Standings
    • Moto2
    • Moto3
  • WEC
    • 2025 WEC Calendar
  • IMSA
    • 2025 IMSA Calendar
  • World SBK
  • More
    • Formula 2
    • Formula 3
    • F1 Academy
    • Moto2
    • Moto3
    • World Superbikes
    • Technical Insight
    • Galleries
    • About/Contact
    • Privacy Policy
No Result
View All Result
Motorsport Week
Home Single Seater Formula 1

Ferrari expands Celsius partnership amid 2024 F1 race suit reveal

by Dan Lawrence
1 year ago
A A
0
Ferrari expands Celsius partnership amid 2024 F1 race suit reveal

Image: 50 Sport Courtesy of Celsius Holdings

Share on FacebookShare on Twitter

Ferrari announced on Friday that its partnership with energy drink brand Celsius has expanded globally as the team revealed its race overalls for the 2024 Formula 1 season.

Celsius partnered with the Scuderia part-time last term with activations for F1’s three U.S.-based rounds in Miami, Austin and Vegas.

The new deal sees the American drinks company come on board as a permanent global partner.

Described as a “fitness drink made with premium ingredients and zero sugar,” Celsius will be a constant presence in the Ferrari garage and run fan activations “on and off-track” throughout the year.

RelatedPosts

McLaren has detailed how Oscar Piastri has evolved in 2025

McLaren details ‘holistic’ development driving Oscar Piastri F1 title bid

3 hours ago
Toto Wolff has backed Lewis Hamilton to find form at Ferrari

Toto Wolff warns against writing Lewis Hamilton off amid Ferrari struggles 

4 hours ago

The global partnership with Ferrari will undoubtedly help the brand gain traction in overseas markets from its U.S. home as it confirmed in January its plans to expand into Canada and the British Isles.

“We’re delighted that, having come on board with us last year, we are now expanding our collaboration with Celsius who become a global Scuderia Ferrari Team Partner for the 2024 season and beyond,” said Lorenzo Giorgetti, Chief Racing Revenue Officer at Scuderia Ferrari.

“With its products based on premium ingredients, Celsius will provide our drivers and team members with an essential energy boost to help them perform at their best throughout an intense 24 Grand Prix season.

“Celsius is fast becoming one of the most popular energy drinks on the market, and we look forward to working with them on new assets and experiences for our global fan base.”

Kyle Watson, Executive Vice President, Marketing of Celsius added: “Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, team members and fans to perform at their best and live fit on and off the track.

“We couldn’t be happier to continue to grow our partnership with Scuderia Ferrari’s world-class Formula 1 team who share our passion to elevate their everyday lives and perform at the highest level.”

Red, yellow and white. What. A. Sight.

Introducing our new 2024 race suits ❤️💛 pic.twitter.com/XpoSVqHdC7

— Scuderia Ferrari (@ScuderiaFerrari) February 10, 2024

The Celsius deal tied in with a glimpse of Ferrari’s new overalls for the 2024 season, which will be worn by drivers Charles Leclerc and Carlos Sainz.

Following on from Friday’s announcement, the Scuderia offered further images to fans of the historic team on Social Media, with the overalls of course predominantly Ferrari red, with additional flourishes of white and yellow striping.

Each race suit features the national flag of the respective driver across the waist and the thermal underlayer has a white back with each driver’s number in red with a yellow stroke.

The overalls offer an indication of how Ferrari will incorporate its classic colours on the SF-24, which is set to be unveiled on Tuesday, February 13.

As you all asked nicely, here’s some more pics 😉

What do you think, Tifosi? 👀 pic.twitter.com/Ye8mTQ8X64

— Scuderia Ferrari (@ScuderiaFerrari) February 10, 2024
Tags: Carlos SainzCharles LeclercF1Ferrari
Share211Tweet132Share

Related Posts

McLaren has detailed how Oscar Piastri has evolved in 2025
Formula 1

McLaren details ‘holistic’ development driving Oscar Piastri F1 title bid

3 hours ago
Toto Wolff has backed Lewis Hamilton to find form at Ferrari
Formula 1

Toto Wolff warns against writing Lewis Hamilton off amid Ferrari struggles 

4 hours ago
Fernando Alonso (ESP) Aston Martin F1 Team. 15.06.2025. Formula 1 World Championship, Rd 10, Canadian Grand Prix, Montreal, Canada, Race Day
Formula 1

Fernando Alonso: Aston Martin decline ‘different’ to doomed second McLaren F1 stint

5 hours ago
Load More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Upcoming Races

#EventDate
11Austrian GP27-29 June
12British GP04-06 July
13Belgian GP25-27 July
14Hungarian GP01-03 August
15Dutch GP29-31 August

Click here for the full 2025 F1 calendar

Drivers’  Standings

#DriverPts
Oscar Piastri198
Lando Norris176
Max Verstappen155
George Russell136
Charles Leclerc105
Lewis Hamilton79
Andrea Kimi Antonelli63
Alexander Albon42
Isack Hadjar28
Esteban Ocon22

Click here for full Drivers’ Standings

Latest Articles

McLaren has detailed how Oscar Piastri has evolved in 2025
Formula 1

McLaren details ‘holistic’ development driving Oscar Piastri F1 title bid

June 22, 2025
Toto Wolff has backed Lewis Hamilton to find form at Ferrari
Formula 1

Toto Wolff warns against writing Lewis Hamilton off amid Ferrari struggles 

June 22, 2025
Fernando Alonso (ESP) Aston Martin F1 Team. 15.06.2025. Formula 1 World Championship, Rd 10, Canadian Grand Prix, Montreal, Canada, Race Day
Formula 1

Fernando Alonso: Aston Martin decline ‘different’ to doomed second McLaren F1 stint

June 22, 2025

Follow Motorsport Week

Join our daily motorsport newsletter

* indicates required

Motorsport Week

© 2024 Motorsport Media Services Ltd

Other Links

  • About & Contact
  • Privacy Policy
  • Motorsport Monday

Follow Us

No Result
View All Result
  • Login
  • Sign Up
  • Home
  • Formula 1
    • Latest News
    • 2025 F1 Calendar
    • 2025 F1 Championship Standings
  • Formula E
    • Latest News
    • 2025 FE Calendar
    • 2025 FE Championship Standings
  • MotoGP
    • Latest News
    • 2025 MotoGP Calendar
    • 2025 MotoGP Standings
    • Moto2
    • Moto3
    • World Superbikes
  • WRC
    • Latest News
    • 2025 WRC Calendar
    • 2025 WRC Standings
  • IndyCar
    • Latest News
    • 2025 IndyCar Calendar
    • 2025 IndyCar Standings
  • WEC
    • Latest News
    • 2025 WEC Calendar
  • Live Updates
  • Other
    • IMSA
    • Formula 2
    • Formula 3
    • F1 Academy
    • Moto2
    • Moto3
    • World Superbikes
  • Galleries
  • About/Contact
  • Privacy Policy

© 2024 Motorsport Media Services Ltd