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Motorsport Week
Home Single Seater Formula 1

Sport superstars join €200m Alpine F1 investment fund

by Sam Tomlinson
2 years ago
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Sport superstars join €200m Alpine F1 investment fund

Pierre Gasly (FRA) Alpine F1 Team A523. 08.10.2023. Formula 1 World Championship, Rd 18, Qatar Grand Prix, Doha, Qatar, Race Day. - www.xpbimages.com, EMail: requests@xpbimages.com © Copyright: Batchelor / XPB Images

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The Alpine Formula 1 team and Otro Capital have welcomed a series of high-profile athletes as strategic investors in the outfit.

In June, it was confirmed that a consortium led by Otro Capital, RedBird Capital Partners and Maximum Effort Investments had purchased a 24% stake in the team in return for a €200m investment.

Otro Capital has now announced that a series of sports stars have now joined the investment group to “bolster Ostro Capital’s strategic partnership with Alpine F1, combining premium expertise across different areas of the sports ecosystem and driving Alpine F1’s reach to a world of new fans.”

It is hoped that the addition of new A-list investors will help drive global awareness for Alpine, and will further complement Otro Capital’s contributions in areas such as media, sponsorship, ticketing, hospitality, commercial rights management, licensing and merchandising.

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Amongst the investors are Kansas City Chiefs NFL players Patrick Mahomes and Travis Kelce, both of whom are two-time Super Bowl champions.

“I am thrilled to lead an investor group and join forces with Patrick and the team at Otro Capital on this exciting venture with Alpine F1,” said Kelce.

“Our shared passion for excellence and innovation forms the cornerstone of this partnership.

“It’s about being able to contribute to a sport that demands precision, teamwork, and relentless pursuit of success. I am looking forward to this new chapter and can’t wait to see what we achieve together.”

Mahomes shared Kelce’s enthusiasm, stating: “I’ve always had a passion for all sports. The opportunity to lead an investor group with Travis in Alpine F1 alongside Otro Capital was one I couldn’t pass up.

“It’s an exciting time for the sport and this is an opportunity to bring our shared values to the world stage. I’m looking forward to being a part of its growth.”

Trent Alexander-Arnold (GBR) Football Player, on the grid. 03.07.2022. Formula 1 World Championship, Rd 10, British Grand Prix, Silverstone, England, Race Day. – www.xpbimages.com, EMail: requests@xpbimages.com © Copyright: Coates / XPB Images

 

Meanwhile, Champions League and Premier League winner Trent Alexander-Arnold is also named as an investor.

“I’m excited to be joining Otro Capital’s group as an investor into Alpine F1 along with my brother Tyler,” the Liverpool right-back said.

“Having been to Formula 1 races as a fan, I love the high-pressure environment of the paddock and I’ve seen first-hand how incredibly impressive the Alpine team is.

“Our shared goal as an investment group is to help contribute to its continued success on the grid, at a time when F1 is facing incredible growth as a sport.

“As a footballer, I understand the importance of teamwork, innovation and determination in achieving goals.”

Current world golfing number two Rory McIlroy, two-time world heavyweight boxing champion Anthony Joshua, and football World Cup winner Juan Mata have also contributed to further investment in the French outfit alongside Roger Ehrenberger, founder of Eberg Capital and an investor in the Miami Marlins and Real Salt Lake.

“We are honoured at Otro Capital to be joined by this particular group of investors into our Alpine F1 investment in partnership with RedBird Capital Partners and Maximum Effort Investments,” said Otro Capital co-founder Alec Scheiner.

“These are best in class investors, athletes, entertainers and entrepreneurs and they are all committed to elevating the Alpine F1 team.”

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