Motorsport Week
  • Formula 1
    • 2023 Formula 1 Calendar
    • 2023 Formula 1 Standings
    • 2023 Formula 1 Driver Line-Up
    • 2023 Formula 1 Driver Penalty Points
    • 2024 Formula 1 Calendar
    • 2024 Formula 1 Driver Line-Up
  • Formula E
    • 2022/23 Formula E Standings
    • 2022/23 Formula E Calendar
    • 2022/23 Formula E Team/Driver Line-up
  • IndyCar
    • 2023 IndyCar Calendar
    • 2023 IndyCar Driver Line-Up
    • 2023 IndyCar Standings
  • WRC
    • 2023 WRC Calendar
    • 2023 WRC Standings
    • 2023 WRC Driver Line-up
  • MotoGP
    • 2023 MotoGP Calendar
    • 2023 MotoGP Team/Rider Line-Up
    • 2023 MotoGP Standings
  • WEC
    • 2023 WEC Calendar
    • 2023 WEC Hypercar Team/Driver Line-up
  • IMSA
    • 2023 IMSA GTP Team/Driver Line-up
    • 2023 IMSA Calendar
  • More
    • Formula 2
      • 2023 Formula 2 Race Calendar
      • 2023 Formula 2 Driver Line-up
    • Formula 3
      • 2023 Formula 3 Race Calendar
      • 2023 Formula 3 Driver Line-up
    • DTM
    • WSeries
    • Technical Insight
    • Galleries
    • About/Contact
    • Privacy Policy
No Result
View All Result
  • Formula 1
    • 2023 Formula 1 Calendar
    • 2023 Formula 1 Standings
    • 2023 Formula 1 Driver Line-Up
    • 2023 Formula 1 Driver Penalty Points
    • 2024 Formula 1 Calendar
    • 2024 Formula 1 Driver Line-Up
  • Formula E
    • 2022/23 Formula E Standings
    • 2022/23 Formula E Calendar
    • 2022/23 Formula E Team/Driver Line-up
  • IndyCar
    • 2023 IndyCar Calendar
    • 2023 IndyCar Driver Line-Up
    • 2023 IndyCar Standings
  • WRC
    • 2023 WRC Calendar
    • 2023 WRC Standings
    • 2023 WRC Driver Line-up
  • MotoGP
    • 2023 MotoGP Calendar
    • 2023 MotoGP Team/Rider Line-Up
    • 2023 MotoGP Standings
  • WEC
    • 2023 WEC Calendar
    • 2023 WEC Hypercar Team/Driver Line-up
  • IMSA
    • 2023 IMSA GTP Team/Driver Line-up
    • 2023 IMSA Calendar
  • More
    • Formula 2
      • 2023 Formula 2 Race Calendar
      • 2023 Formula 2 Driver Line-up
    • Formula 3
      • 2023 Formula 3 Race Calendar
      • 2023 Formula 3 Driver Line-up
    • DTM
    • WSeries
    • Technical Insight
    • Galleries
    • About/Contact
    • Privacy Policy
No Result
View All Result
Motorsport Week
Home Single Seater Formula 1

New AlphaTauri team name set to be reliant on title sponsor

by Fergal Walsh
5 months ago
A A
0
New AlphaTauri team name set to be reliant on title sponsor
Share on FacebookShare on Twitter

AlphaTauri’s new team name for the 2024 Formula 1 season will be heavily dependent on its title sponsor.

Earlier this week, Red Bull advisor Dr Helmut Marko revealed that AlphaTauri would be rebranded for the second time in four years.

Having competed under the Toro Rosso moniker from 2006 to 2019, it renamed itself to AlphaTauri for 2020 in a move to market Red Bull’s fashion brand.

But a fresh label will be implemented for the 2024 campaign, rather than a switch back to Toro Rosso.

RelatedPosts

Super Formula champion Nojiri drives Red Bull F1 car

Super Formula champion Nojiri drives Red Bull F1 car

8 hours ago
McLaren want to be ‘challenged’ by its drivers amid Norris radio row

Norris lauds Stella for ‘amazing’ McLaren 2023 F1 turnaround

9 hours ago

The team will have a fresh leadership structure in place, with Laurent Mekies joining as Team Principal, taking over from Franz Tost.

AlphaTauri also recently appointed ex-F1 Executive Director Peter Bayer to CEO of the team, who started his new role on June 1.

Amid speculation over what the team name will be in 2024, Bayer stated to media including Motorsport Week that its partners will play a role in its rebranding exercise.

“Part of that rebranding exercise and establishing a set of values and a portfolio of this team is obviously discussing with a couple of sponsors,” Bayer said. 

“With those sponsors, we are offering them and we are discussing the option of also having a title partnership of the team. 

“Unfortunately as we are bound by NDAs we cannot discuss any details but yes we are actively discussing title partnerships with partners to move forward. 

“Currently we have Scuderia AlphaTauri, that’s a deal that’s valid and functioning, and we are very proud until the end of this year, as that one is running out, we are discussing with them, discussing with others, the options of moving forward.”

When asked if the new name would be reliant on who the title sponsor is, Bayer said: “Yes.”

However, Bayer asserted that the identity of the team will not be lost.

“We believe, and probably what Helmut is referring to, is an internal discussion about exactly that, how can we create an identity for the team that is less dependent on a title sponsor, that gives us continuity and a strong baseline rather than changing from Toro Rosso to AlphaTauri,” he said. 

“So that’s exactly what we’re discussing and I think what Helmut was referring to. 

“It’s a competition not only on track, where in competition for sponsors, media, attention, fans, and because of that people need to know what you stand for.”

Tags: AlphaTauriF1
Share309Tweet193

Related Posts

Super Formula champion Nojiri drives Red Bull F1 car
Formula 1

Super Formula champion Nojiri drives Red Bull F1 car

8 hours ago
McLaren want to be ‘challenged’ by its drivers amid Norris radio row
Formula 1

Norris lauds Stella for ‘amazing’ McLaren 2023 F1 turnaround

9 hours ago
O’Ward: If you want to be an F1 champion, you have to be uncomfortable
Formula 1

O’Ward: If you want to be an F1 champion, you have to be uncomfortable

10 hours ago
Load More

Upcoming Races

#EventLocationDate
22Las Vegas GPLas Vegas18 November
23Abu Dhabi GPYas Marina26 November

Click here for the full 2023 F1 calendar

Drivers’  Standings

#DriverPts
Max Verstappen575
Sergio Perez285
Lewis Hamilton234
Fernando Alonso206
Charles Leclerc206
Lando Norris205
Carlos Sainz200
George Russell175
Oscar Piastri96
Lance Stroll74

Click here for full Drivers’ Standings

Latest Articles

Super Formula champion Nojiri drives Red Bull F1 car
Formula 1

Super Formula champion Nojiri drives Red Bull F1 car

December 2, 2023
McLaren want to be ‘challenged’ by its drivers amid Norris radio row
Formula 1

Norris lauds Stella for ‘amazing’ McLaren 2023 F1 turnaround

December 2, 2023
O’Ward: If you want to be an F1 champion, you have to be uncomfortable
Formula 1

O’Ward: If you want to be an F1 champion, you have to be uncomfortable

December 2, 2023

Follow Motorsport Week

Motorsport Week

© 2023 Motorsport Media Services Ltd

Other Links

  • About & Contact
  • Privacy Policy
  • Motorsport Monday

Follow Us

No Result
View All Result
  • Login
  • Sign Up
  • Home
  • Formula 1
    • Latest News
    • Championship Standings
    • 2024 Formula 1 Calendar
    • Team/Driver Line-Up
    • Session Results
    • Driver Penalty Points
  • Formula E
    • Latest News
    • 2022/23 Formula E Standings
    • 2022/23 Formula E Calendar
    • Session Results
  • MotoGP
    • Latest News
    • Standings
    • Calendar
  • WRC
    • Latest News
    • Standings
    • Calendar
  • IndyCar
    • Latest News
    • Calendar
    • Standings
  • WEC
    • Latest News
    • Calendar
  • Live Updates
  • Other
    • Formula 2
    • Formula 3
    • Moto2
    • Moto3
    • WSeries
    • DTM
    • IMSA
  • Galleries
  • About/Contact
  • Privacy Policy

© 2023 Motorsport Media Services Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
X