Formula 1 and Sky Sports will co-produce a bespoke international feed aimed at children during this year’s Hungarian Grand Prix.
There will be specific graphics, sound effects and special features designed to enhance the broadcast for younger audience in the UK and Germany.
The feed will air on a separate channel and not replace the usual coverage on Sky Sports F1.
“We want to ensure that our fans of all ages can enjoy and fall in love with Formula 1, so working with our long-standing partners at Sky on this project to target younger audiences is really exciting,” said Director of Media Rights Ian Holmes.
“This is a first of its kind in motorsport and I am excited to see the broadcast come to life and to watch the next generation of presenting talent!”
Added Sky F1 presenter and 2009 World Champion Jenson Button: “We are really excited about giving the next generation of F1 fans a platform to show their passion and excitement for the sport as F1 continues to grow in popularity amongst younger audiences.
“We may just find our next Crofty or Naomi Schiff!”