Ex-Formula 1 racer Pedro de la Rosa has joined Aston Martin in an ambassadorial role.
De la Rosa contested 104 grands prix from 1999 through 2012, peaking with a runner-up position at the 2006 Hungarian Grand Prix, when he raced for McLaren.
De la Rosa will undertake promotional and commercial activities and will also embark on a mentorship role within Aston Martin’s newly-created driver development programme.
“I already know many faces within the team, having worked extensively with [2023 race driver] Fernando Alonso during my time at McLaren and Ferrari, and I look forward to getting to know everyone within the organisation,” said de la Rosa.
“I will draw on my experience and expertise to help the team grow and further develop the momentum it has been gathering ahead of the 2023 season, with a particular eye on supporting the marketing and commercial side of the business.
“It is clear to me that the potential of AMF1 is huge, and that the appointment of a brilliant roster of new technical leaders and new corporate partners, and next year’s arrival of Fernando, further strengthen the team’s resource and resolve to succeed.”
Aston Martin boss Mike Krack outlined that “Pedro’s role as Team Ambassador will be central to our efforts to improve the work we do with our partners, engage with media and fans, and launch our new Driver Development Programme.
“No-one in Formula One would deny Pedro’s expertise and experience – they are second to none – and I am confident that he will not only deliver for us within the remit of his role but will also find new ways to help us develop and improve in other areas. He is a fantastic addition to our team.”