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Motorsport Week
Home Single Seater Formula 1

Stroll: Mercedes investment in Aston Martin ‘a transformational moment’

by Ryan Wood
2 years ago
4
Stroll: Mercedes investment in Aston Martin ‘a transformational moment’

Aston Martin car - logo. Eifel Grand Prix, Friday 9th October 2020. Nurbugring, Germany.

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Mercedes-Benz has announced it will make a major investment in Aston Martin, upping its stake from five per cent to 20, in what executive chairman Lawrence Stroll described as “a transformational moment” for the company.

Aston Martin is set to enter Formula 1 next season after Stroll and a consortium of investors took control of the Racing Point team, and then invested in the British car manufacturer.

Racing Point has close ties with Mercedes in F1, which are set to be expanded for 2021 when the team is renamed Aston Martin.

The supercar manufacturer will also work closely with Mercedes outside of the sport, giving it access to “a range of world-class technologies, including powertrain architecture (for conventional, hybrid, and electric vehicles) and future oriented electric/electronic architecture, for all product launches through to 2027.”

As part of the deal, Mercedes-Benz will up its stake to 20 per cent.

“This is a transformational moment for Aston Martin,” said executive chairman Stroll. “It is the result of six months of enormous effort to position the Company for success to capture the huge and exciting opportunity ahead of us.

“In those six months, since I became Executive Chairman, we have made significant progress. We have appointed a world-class leadership team with deep experience of this industry. We have aggressively and successfully de-stocked the dealer network to rebalance supply to demand.

“We have strengthened the financial resilience of the business and have taken decisive action on costs. We have also very successfully launched the DBX. I am extremely pleased with the progress to date and that we are ahead of plan on timing, despite operating in these most challenging of times.

“Today, we take another major step forward as our long-term partnership with Mercedes-Benz AG moves to another level with them becoming one of the Company’s largest shareholders. Through this new expanded agreement, we secure access to world-class technologies to support our long-term product expansion plans, including electric and hybrid powertrains and this partnership underpins our confidence in the future.”

Stroll also announced new shareholders in the form of Zelon Holdings and Permian Investment Partners.

“I, and my co-investors, are fully committed to delivering this plan,” he added. “Our participation in this new substantial round of financing demonstrates both our confidence in the prospects for the business and our commitment to the future success of Aston Martin.

“Everything I’ve just described is absolutely game changing. Of course in addition we have the significant marketing platform of an Aston Martin works team returning to F1 next year.

“We now have the right team, partner, plan and funding in place to transform the company to be one of the greatest luxury car brands in the world.”

Tags: AstonMartinF1Mercedes
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Comments 4

  1. makaveli313 says:
    2 years ago

    I like how he keeps saying ” I “.. instead of the usual corporate friendly “We” : ()

    Reply
    • ronthedog says:
      2 years ago

      “since I became Executive Chairman”- which he, personally, did, it wasn’t collective. Only the Queen would use we in this instance.

      “I am extremely pleased” – again, an expression of personal opinion. Only the Queen would use we in this instance.

      “I, and my co-investors” – means we, but stresses his personal commitment.

      “Everything I’ve just described” – nobody else has described it, only him. The Queen again.

      * * * * *

      “…he keeps saying “I”…”

      Stroll uses I, me, or my four times in the statements quoted. He uses we, our, or us seventeen times. He also uses the collective terms Aston Martin and the Company twice each (I don’t include the reference to Aston Martin works team).

      Did Stroll really keep saying I, or did you let a personal dislike of him cloud your judgement?

      Reply
      • makaveli313 says:
        2 years ago

        lol… no why would I dislike him I just noticed the “I” more I guess. Thought I did clearly mention I liked how he used “I” often. Actually pleasantly surprised to see people take up credit… again unlike the often corporate pr friendly we.
        thanks for going through the effort of finding the 17 times he used we, our us etc. though… that was a fun read.

        Reply
  2. James GBC says:
    2 years ago

    His shirts are really top quality one of the best, and I know my shirts. He knows how to run a business unlike most failed race drivers or other peoples money chancers. Mind you he bought an F1 team and installed his son in the seat, although still young so give him time. But interesting that he will probably still make a profit on the car company. They do not pass though the F1 paddock very often but I would say better than Ron Dennis and he made a great road car. 3 years watch this space.

    Reply

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