Formula 1 is launching a new initiative, titled #WeRaceAsOne, to promote greater diversity within the sport, which will include a rainbow logo that will feature on all cars and trackside.
Formula 1’s delayed season will begin next weekend in Austria, where a series of initiatives and long-term strategies will get underway, both visually and behind-the-scenes.
In a statement released on Monday Formula 1 said that “recognising the two major issues dominating society’s consciousness at this time, COVID-19, and inequality we will use our opening race to thank people around the world for the incredible strength and fortitude they have shown against a global pandemic.
“Everyone from key workers through to families and individuals that have endured lockdown to tackle the virus deserve our thanks and gratitude.
“Equally we want to use our restart to show that we as a sporting community stand united against racism and are doing more to address inequality and diversity in Formula 1.”
A rainbow logo, made up of the colours that represent each Formula 1 team, will feature on every car and trackside, along with the #WeRaceAsOne hashtag.
Formula 1 has also promised “visual displays of support in the fight against racism” at the opening event in Austria.
Further schemes to promote diversity and opportunity are set to be announced later in the week.
A task force that will listen to people from across the paddock, including the drivers, as well as external voices, will be set up and be in place in Austria.
“Our first race in Austria at the start of July is a big moment for our sport after nearly four months of no racing,” said Formula 1 CEO Chase Carey.
“While it is an important moment for the Formula 1 community it is also a time to recognise the issues that are bigger than any one sport or country.
“The #WeRaceAsOne initiative we have launched today, in support of the #PurposeDriven Movement launched by the FIA last week, is our way of saying thank you to the bravery and unity everyone around the world has shown during this unprecedented time.
“It will also be a platform for Formula 1 to come together and achieve results against the most important issues facing us as a sport and the world.
“That is why at our first race in Austria Formula 1 will stand united to say loud and clear that racism must end.
“We will show our full support in fighting inequality throughout the weekend and accelerate our own efforts to make Formula 1 more diverse and inclusive.
“As a global sport we must represent the diversity and social concerns of our fans, but we also need to listen more and understand what needs to be done and get on with delivering.”
“The “New Deal” I propose for motor sport in the context of COVID-19 pandemic means laying the foundations for the recovery and a sustainable future for Formula 1 and other disciplines,” said FIA President Jean Todt.
“It includes new rules to reduce costs as well as initiatives to increase the popularity and accessibility of motor sport.
“Importantly, it shall also harness the positive contribution motor sport brings to society, covering all sectors from health, safety, economy, environment, education, inclusion and diversity.
“This is the intention of the #PurposeDriven Movement we launched last Thursday, and I am very pleased to welcome the #WeRaceAsOne initiative as part of this collective effort.
“With Formula 1, we have already been committed for many years to helping to protect the environment with, for example, hybrid engines and the signing of the United Nations Sports for Climate Action Framework.
“The FIA is guided by the Fundamental Principles of its Statutes, including the fight against any form of discrimination and notably on account of skin colour, gender, religion, ethnic or social origin. We must promote diversity in motor sport.”
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