Red Bull has agreed a one-race deal for the Singapore GP with convenience store, 7-Eleven.
As part of the agreement, the 7-Eleven logo will appear on the nose and bargeboard of both RB7s, as well as on the overalls and team-wear worn by Sebastian Vettel and Mark Webber, throughout the Grand Prix weekend.
7-Eleven is the leading convenience retailer in Singapore with more than 550 stores island-wide. The stores provide convenience items 24/7 for busy, on-the-go consumers by offering a wide range of products and services.
The same deal took place in 2010 when the chain agreed a one-race deal with the Milton Keynes based outfit.
Commenting on the renewed partnership, Tan Siew Shuen, Marketing Manager for 7-Eleven said: “We are pleased and excited to partner Red Bull Racing, the current World Champions. For the third year running, we are able to bring excitement to our customers via creative promotions, whilst simultaneously increasing supporters of Red Bull Racing in Singapore.”
Christian Horner, Red Bull Racing Team Principal said: “We’re very pleased to welcome back 7-Eleven for the third year running. Our on-track success directly leads to increased consumer demand and on-premise partnerships such as this are important to promote and develop this important link. We would love to win the Singapore GP and hopefully this will be our year.”
