Disney Pixar teams up with Formula 1 to launch Cars 3
An eleventh team has joined the British Grand Prix pitlane in the form of Disney Pixar's Lightning McQueen and Jackson Storm from the Cars franchise.
Disney Pixar has teamed up with Formula 1 to promote the release of the third film in the franchise, which is due for release in the United Kingdom this weekend.
The film features Lewis Hamilton as 'Hamilton', a fully loaded, built-in voice command assistant, with Sebastian Vettel filling the same role for the German and Italian versions and Fernando Alonso for the Spanish language release.
The voice of Lightning McQueen, Owen Wilson, will be present at the British GP this weekend and will take part in a two-seater F1 experience on the Sunday. He's joined by the film’s director Brian Fee and producer Kevin Reher.
"We're thrilled to be collaborating with Disney and the blockbuster Cars franchise," said Sean Bratches, managing director, commercial operations at Formula 1. "After seeing the incredibly authentic race scenes in Cars 3, we knew that F1 British Grand Prix was the only place to launch the film in the UK and we're sure it will delight our growing family audience for F1."
Lee Jury, co-head of the Walt Disney Studios UK added: "We are so thrilled to be partnering with F1, what better way to celebrate the release of Cars 3 than to welcome the legendary Lightning McQueen and his new arch rival, Jackson Storm, to Silverstone in this unprecedented activation at the Formula 1 Rolex British Grand Prix. Fans are in for a treat."