Mercedes has renamed the road that runs through its Formula 1 technology campus in Brackley after three-time world champion Niki Lauda.
Lauda, World Champion in 1975, 1977 and 1984, acted as Mercedes’ Non-Executive Chairman and played an influential role in the team until his death in May 2019.
The road, which runs through its Brackley site, has now been officially called ‘Lauda Drive’, following approval from the local authorities and Lauda’s family.
A new sign was officially unveiled by Mercedes CEO Toto Wolff on Tuesday afternoon.
“It’s a true honour to unveil Lauda Drive and it was great to see so many team members gather to watch the reveal,” said Wolff.
“While our dear friend and colleague Niki wouldn’t have wanted us to make a fuss, he would also be proud to have this road named after him.
“It was a privilege for all of us to work alongside him and I was lucky enough to call him one of my best friends.
“He was a massive contributor to our success, a great sparring partner for me and a strong non-executive chairman, who we miss dearly.
“I wish he was still here as my friend and as a chairman, because there would have been many questions I’d have liked to ask him this year.
“His legacy lives on in so many shapes and forms, but to know so many people will pass down Lauda Drive in the years to come is very special.”
