IndyCar has announced a renewal and extension of its partnership with NTT Data, which will see the company remain as the title sponsor of the series.
The renewal not only keeps the NTT name at the head of all official series titles, it also expands the partnership into new areas.
The telecommunications company was already providing race analytics and event assistance, particularly for the Indianapolis 500.
Now NTT will add AI-driven decision making and emissions visibility to the its portfolio, helping IndyCar operate at its best throughout every race weekend.
NTT became the title sponsor of the series beginning in 2019, and has remained in that role over the past eight years.
“Leading into another iconic edition of ‘The Greatest Spectacle in Racing,’ we are thrilled to continue our world-class partnership with NTT,” said Roger Penske, founder and chairman, Penske Corporation.
“Their significant expertise as a global leader in AI, digital business and technology services is integral to how we build engagement across INDYCAR’s fanbase and provide a top-notch customer experience at the Racing Capital of the World.
“This is a partnership based on trust and a shared commitment to innovation and excellence, providing all the foundational attributes necessary for a long-term and highly successful relationship.”
One of the first new AI-powered additions is a feature of the IndyCar app called “Up To Speed” which aims to provide dynamic insights to fans using real-time data.
With over 700,000 fans downloading the app since it was relaunched in 2023, the new integrations will be able to reach a wide audience.
The length of the new agreement was not stated in the release, but is expected to allow the partnership to continue for multiple years into the future.
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