Williams kickstarts 2025 F1 campaign with FW47 launch

Williams has kicked off its 2025 Formula 1 season with the launch of the FW47 at Silverstone, the home of the British Grand Prix.

The FW47 was presented via a live stream event in a special one-off livery celebrating the team’s new title partnership with Atlassian and welcoming recently signed sponsor Santander ahead of the true colour scheme being unveiled at the F1 75 Live event at London’s O2 Arena on February 18.

Launching the FW47 at Silverstone, Williams will take its new steed out on track for filming activities, allowing Alex Albon and new signing Carlos Sainz to get their first taste behind the wheel.

With a new title partner and a GP-winning driver in his stable, Williams Team Principal James Vowles is looking forward to the future.

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“This is by far nothing, anything close to it, the biggest partnership we’ve ever had,” Vowles said. 

“It’s probably one of the biggest in sports.

“It’s about being a challenger to other brands and other systems and other dynamics. And from the first conversations we had with Atlassian, it was very clear that how we want to work with each other is how we work internally at the same time. 

“So, there was just a jelling from the outset.

“But it’s huge for us. I think what it demonstrates, we have two of the best drivers. 

“We have some of the best individuals as a part of us. We have individuals that know the journey we’re on. They’re all over the car. They’re a part of it.

“But they’re partners. They’re not sponsors. They’re partners that want to be a part of what we’re doing.”

Atlassian ‘excited’ to launch FW47 with Williams

Atlassian CEO and Co-Founder Mike Cannon-Brookes was also part of the live stream presentation of the FW47.

“Whilst Sir Frank Williams used his earnings as a grocery salesman to build his dream, we started ours with $10,000 and a credit card,” he said.

“As the first global technology company to scale from Australia, we know what it’s like to be the underdog.

“We also know what it’s like to have passion, drive, and belief that you’re building something great.

“This team has been through a remarkable transformation, and I believe Atlassian Williams Racing has all the foundations for renewed greatness.

“I couldn’t be prouder that Atlassian is part of this journey as their technology and title partner.

READ MORE – ​​Williams announces record F1 title sponsorship deal with Atlassian