Castore will be the new official team kit partner for Alpine from the 2025 Formula 1 season, per a Tuesday announcement.
The partnership will see the global sportswear brand produce the clothing and apparel for the Alpine F1 squad trackside as well as back at the Enstone and Viry headquarters.
As part of the multi-year deal, Castore will also operate Alpine’s online store for fans to purchase the F1 team’s colours for themselves.
Alpine Academy and Alpine Sim Racing will also see its athletes don Castore apparel.
Castore ‘incredibly excited’ by Alpine F1 partnership
Tom Beahon, Co-founder & Co-CEO of Castore said: “This partnership with BWT Alpine Formula One Team is an incredibly exciting development for Castore.
“Formula 1 is a huge growth sport globally, and a big focus area for Castore − we love that our offer in the space brings fans closer to the action,” he added.
“We are really looking forward to seeing Castore’s wings represented in a competitive environment with BWT Alpine Formula One Team next season.”
David Warren, Global Marketing Director at BWT Alpine Formula One Team added: “We are very pleased to announce our exciting new partnership with Castore, which will enable us to elevate our teamwear, as well as improving the overall product offering we have available for dedicated fans of the team who represent us watching at home and at the race circuits we visit around the world.
“We look forward to working closely together with Castore to create exciting and unique ranges of clothing that will be available to our fans worldwide and we can’t wait to see them supporting us in our colours throughout the season.”
Castore’s deal with Alpine expands its F1 portfolio which includes Red Bull and McLaren.
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