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Motorsport Week
Home Sportscars WEC

Take a look at Toyota’s striking new livery for the 2024 WEC season

byPhil Oakley
3 years ago
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Take a look at Toyota’s striking new livery for the 2024 WEC season
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Toyota has unveiled a striking new look for its GR010 Hypercar, due to race in the FIA World Endurance Championship once again next year.

The new livery is matte black, with red and white highlights and a silver roof, which reflects sunlight and keeps temperatures in the cockpit down. Toyota calls this concept ‘Prototype’ and says it represents “making ever-better motorsports-bred cars and to keep evolving.”

This livery is a change from the previous white and red livery the Japanese manufacturer had been using, with the colours representing the nation’s national identity. Toyota raced in that livery, or variations of, from 2016 until 2023, winning its first 24 Hours of Le Mans, in 2018, and also taking the 2019, 2020, 2021, and 2022 race wins, as well as both WEC championships in those years, plus the WEC championships in 2023.

Toyota competed against Ferrari in 2023’s WEC season
Image: XPB
The Japanese manufacturer retained the traditional white and red livery for the GR010 in 2021. Image: XPB
The white and red livery, representing the Japanese national flag, was introduced in 2016. Image: XPB

However, Toyota did not start racing in the white and red livery. It began in WEC with a blue and white livery, when it debuted in 2012, the first year of WEC competition. The team’s first LMP1 car, the TS030, was also presented in a red and white livery before it raced, before switching to the blue and white for its first race.

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Toyota raced in blue and white for its first few seasons in WEC. Image: XPB
Toyota’s TS040 won the WEC championship in 2014, so used #1, and retained the white and blue, for 2015. Image: XPB

Alongside Toyota’s new look in WEC, the manufacturer also has a new look in the World Rally Championship, in which it also competes, with the concept of the livery on its GR Yaris largely matching the GR010’s.

The FIA World Endurance Championship season starts on Saturday 2nd March, with the 1812km of Qatar. The now-traditional testing event, The Prologue, takes place in the days before, also at Qatar.

Tags: GR010ToyotaWEC
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Alex-Quinn // photo credit: Peugeot
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start of the race, depart, 12 DELETRAZ Louis (swi), STEVENS Will (gbr), NATO Norman (fra), Cadillac Hertz Team Jota, Cadillac V-Series.R #12, Hypercar, action, 20 FRIJNS Robin (nld), RAST René (ger), VAN DER LINDE Sheldon (zaf), BMW M Team WRT, BMW M Hybrid V8 #20, Hypercar, action, 35 FELIX DA COSTA António (prt), MILESI Charles (fra), HABSBURG Ferdinand (aut), Alpine Endurance Team, Alpine A424 #35, Hypercar, action during the 24 Hours of Le Mans 2026, 3rd round of the 2026 FIA World Endurance Championship, on June 13, 2026 on the Circuit des 24 Heures du Mans in Le Mans, France - Photo Fabrizio Boldoni / DPPI
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