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Motorsport Week
Home Single Seater Formula 1

From Netflix to meme coins: How motorsport entered internet culture

by Motorsport Week
1 week ago
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The decision to move Yuki Tsunoda from Red Bull driver to reservist was kept quiet "out of respect"
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Did it ever cross your mind that there is a link between motorsport, meme coins, and even Netflix?

While many Dogecoin bettors hop to Dogecoin casino reviews for a quick crypto platform check, and binge-watchers are glued to Netflix for the latest season of “Stranger Things,” motorsport seems miles behind. I get it; that random connection can make your head spin with wild confusion. 

However, after testing viral clips, coin pumps, and fan chats across platforms, I realized how motorsport climbed the ranks in online fandoms, with Netflix’s pivot lighting the fuse. Follow me, and I’ll show exactly how racing crashed internet culture, from binge shows to meme coin madness.

Netflix’s drive-thru wake-up call

Formula 1 owed Netflix a debt it didn’t know it had. Back in the years leading up to 2019, the sport was bleeding young fans: U.S. attendance lagged, and TV ratings sagged like old tires.

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Then, out of the blue, “Drive to Survive” hit like a pit stop miracle in 2019, turning pit lane drama into soap opera gold. I love how it ditched dry stats for driver beefs and team implosions; suddenly, Max Verstappen’s trash talk felt personal.

Viewership exploded; surges hit record highs by 2022, especially in the U.S. during COVID. Fans who never touched a wrench now screamed at Monaco crashes. The show also inspired 2.3% more viewers to watch F1 content in that same year.

Netflix didn’t just broadcast races; it made underdogs like Haas relatable, fueling Twitter rants and TikTok edits. My opinion: This was motorsport’s gut check – either prove you’re more than engines, or fade out.

Mercedes AMG F1 being filmed by the Netflix production ‘Drive to Survive’.
28.07.2019. Formula 1 World Championship, Rd 11, German Grand Prix, Hockenheim, Germany, Race Day.
– www.xpbimages.com, EMail: requests@xpbimages.com – copy of publication required for printed pictures. Every used picture is fee-liable. © Copyright: Moy / XPB Images

​TikTok pit stops go viral

Short-form video made attention spans a thing of the past, and motorsport had to adapt or die. TikTok turned helmet cams into 15-second dopamine hits – think Daniel Ricciardo’s grin mid-corner, or Lando Norris’s onboard spins.

Specifically, Ricciardo’s “shoey” celebrations alone went mega-viral, blending humor with high-speed clips that non-fans shared endlessly. I argue TikTok owns this shift; its raw, shaky clips beat polished promos every time.

Next, drivers jumped in: Lewis Hamilton drops mental health talks between laps; Yuki Tsunoda memes his own crashes. Tsunoda’s “baka” self-roasts after spins became instant memes, while Norris streams Quad Lock challenges with fans.

Hashtags like #F1TikTok rack up millions of views, and the rest is history. Frustrated with endless scrolling? Motorsport fixed that by making races snackable with quick laughs and rivalries on steroids. No more waiting hours for highlights; now, crashes trend before the checkered flag.

​Twitch streams steal the show

Live streaming flipped spectator sports upside down, and sim racing led motorsport’s charge. Twitch sim leagues draw thousands nightly, where pros like Max Benedikt mix iRacing with banter, attracting esports crowds. Benedikt’s VRS Pro Sim series gained thousands of viewers, featuring Formula 1 stars like Nyck de Vries in virtual showdowns. I rate this higher than Netflix; it’s the interactive chaos, chat banter, and lobbies that will pull you in.

Red Bull runs official streams with driver cameos, and Ferrari’s esports team packs arenas. Bored with passive viewing? Twitch hands you the wheel, so you can bet on laps and join lobbies. Motorsport thrives here because it’s raw skill on display, no ad breaks killing the vibe.

The Imola circuit is to be given some new touches to ensure the best possible chance of a return to the F1 schedule
Motorsport has really come into the internet age

Meme coins rev the crypto engine

Here’s where it gets wild: meme coins turned motorsport into pump-and-dump gold. Dogecoin started as a joke, but racing fans minted fan-made tokens like $MV33 for Max Verstappen. He is the Formula 1 star and dominator from Drive to Survive’s beefs, now fuelling the crypto frenzy. $MV33 launched on Solana during Max’s 2023 dominance, surging significantly amid his Brazilian GP comeback buzz.

Market caps also spike wildly around race hype, with platforms like Pump enabling race-tied launches. Moreover, fans can drop a coin tied to lap times or crashes, with prices swinging hard on drivers’ early exits. Meanwhile, tokens like $LECLERE dip sharply post-qualifying woes, fuelling 24/7 trader chats on Telegram. I completely disagree with those purists whining; this is fan-driven crypto chaos with real volatility.

Motorsport entered crypto culture by owning the absurdity: Shiba Inu pumps on Elon tweets mirror Senna nostalgia flips. Fans gamble tokens on podiums; it’s betting meets memes, pure fire.

Internet culture’s finish line for racing

Motorsport didn’t chase internet culture; it hijacked it. From Netflix’s drama hooks to TikTok clips and Twitch vibes, then meme coin gambles, racing owns the chaos now. Formula 1’s 2025 social engagement blasted billions of impressions, blending Gen Z trends with sold-out grandstands from Vegas to Singapore.

I say forget neutral takes; this fusion brings dollar bills and fans. Young crowds pack tracks, crypto wallets grow, and drivers are now influencers. Your frustration is now over. Motorsport’s internet takeover means endless thrills without leaving your phone. Next time a coin moons on pole position, thank Netflix for the spark.

Tags: F1FerrariMcLarenMercedes
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