Multiple teams have revealed new rebrands across their social media channels prior to the 2026 Formula 1 season.
Among them is Mercedes, which goes into the upcoming regulation change bidding to recapture the success it sustained between 2014 and 2021.
The German marque endured a less prosperous time with the ground effect cars, registering six victories and no championships across four years.
The consensus inside the paddock is that Mercedes has stolen a march on the competition when it comes to the development of the new engines.
To celebrate a new era, Mercedes has unveiled a revised logo that implies that the side’s traditional black, silver and teal colour scheme will remain.
Meanwhile, Red Bull has also made a revision to the team’s logo, with a white outline returning to its ‘Red Bull’ lettering for the first time since 2015.
This has heightened optimism among fans that the Milton Keynes-based squad could move away from the matte livery that it has used since 2016.
Such a move would appease Max Verstappen, who expressed prior to last season that he hoped Red Bull would revive the gloss liveries of the past.
“The livery, I hope it’s a bit different,” he said on Red Bull’s in-house Talking Bulls podcast.
“I was actually talking about it today, I actually really like these cars as well [pointing at previous Red Bulls behind him] with the shiny colour.
“We’ve had so many matte-blue cars, but I think sometimes it’s just nice to spice it up a little bit.”
Williams will also be sporting a revised identity in 2026, the side adopting a modern take on the original italic logo that adorned its cars in its heyday.
As had been announced last year, the Grove-based squad has also been entered on the official FIA entry list for 2026 as ‘Atlassian Williams F1 Team’.
Williams has been undergoing a resurgence under James Vowles’ leadership and returned to the top five in the Constructors’ Championship in 2025.
Finally, Haas’ expanded partnership with Toyota Gazoo Racing sees the Japanese marque’s TGR emblem now accompany the side’s traditional logo.
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