Audi has confirmed German sportswear giants Adidas as an official partner ahead of the marque’s debut Formula 1 season next year.
The automotive giants will formally take to the grid for the first time in 2026, taking over the existing Sauber squad.
It will mark Audi’s first-ever venture into F1, having already secured a successful heritage in many other forms of motor racing.
The team has already been largely put in place, with current Sauber drivers Nico Hulkenberg and Gabriel Bortoleto signed on to be part of the transition.
Team Principal Jonathan Wheatley and COO Mattia Binotto will also oversee the progress of the team, which has already secured banking firm Revolut as a title sponsor.
Longstanding rumours, beginning over a year ago, pointed towards a partnership with Adidas, which, now confirmed, sees the brand add Audi to its F1 portfolio, along with Mercedes.
As official apparel partner, Adidas will provide “performance-oriented equipment for the team”, and will launch a collection of clothing in February, just before the 2026 season starts.
“This partnership brings together two iconic brands – the four rings and the three stripes – on a global stage and it represents a bold step forward in our journey to the grid as the Audi F1 Team,” said Wheatley.
“With adidas, we’re equipping our people with elite technical sporting gear that enhances performance where it matters most.
“Beyond racing, we share a commitment to making an impact off the track through innovation, style and a relentless pursuit of excellence.
“Together, we will create bold brand activations and groundbreaking experiences.”
Bjorn Gulden, CEO of Adidas, added: “We are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport.
“Bringing together the iconic four rings and our three stripes to the 2026 paddock marks an exciting new chapter in motorsport.
“As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track.
“We are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed and engage a new generation of motorsport fans!”
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