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Motorsport Week
Home Single Seater Formula 1

McLaren revives Chrome look for special F1 British GP livery

by Motorsport Week
5 months ago
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McLaren will run a special livery at this weekend's British GP

McLaren will run a special livery at this weekend's British GP

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McLaren has unveiled a special livery that will adorn the team’s cars during this weekend’s Formula 1 British Grand Prix.

Like in the previous two seasons, the Woking-based squad has chosen to adopt a tribute to the iconic chrome design scheme that was used between 2006 and 2014.

McLaren collaborated with partner Google Chrome to revive the chrome livery at Silverstone in 2023, with a second version used in the 2024 United States Grand Prix.

McLaren revealed the latest iteration – which has been dubbed Legacy at Speed – at the McLaren Racing Live event that is taking place in London prior to the weekend.

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“We know that, while we have millions of fans who have been with the McLaren Formula 1 Team for decades, there are millions more who are new to the sport and the team,” McLaren Racing CMO Louise McEwen said.

“Being able to celebrate and showcase our long history with the help of Chrome is a fantastic way of bringing these newer fans on the journey with us.

“To celebrate with so many of our fans in London this week as we get ready for our home race makes it even more special!”

Lando Norris and Oscar Piastri will also sport special race suits at Silverstone
Lando Norris and Oscar Piastri will also sport special race suits at Silverstone

Lando Norris and team-mate Oscar Piastri will also be sporting unique all-black overalls that comprise the colours seen on the Google Chrome logo down both sides.

Norris, who has taken consecutive podiums at Silverstone, will be bidding to secure a maiden win on home soil as he goes into this weekend 15 points behind Piastri.

Adrienne Lofton, vice president of global product and integrated marketing at Google, added: “Google Chrome is proud to join McLaren for McLaren Racing Live: London at Trafalgar Square to reveal the iconic Chrome livery.

“Google Chrome provides unparalleled speed and performance to McLaren and consumers worldwide. We’re excited to help bring the Paddock energy to fans in advance of the British Grand Prix at Silverstone.” 

READ MORE – Racing Bulls showcases special livery for F1 British GP

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