Ed Carpenter Racing has unveiled a drastically different set of liveries for the 2025 IndyCar season.
The two cars sport complementary designs, with both entries featuring a mix of baby blue, yellow, and black.
Alexander Rossi’s #20 entry is primarily blue on the car’s nose and rear wing, with hints of yellow being shown on the engine cover and other small highlights.
The #21 entry of Christian Rasmussen features much larger stretches of yellow, including on both wings, the sidepods, and the rear fenders.
The cars prominently feature the team’s newest sponsors Java House and Splenda, which are household brands recognizable to most fans of the sport.
“It is extremely exciting to have Java House and Splenda join our lineup!” said Carpenter. “To have not only one, but two, consumer brands is a great opportunity for ECR and IndyCar.
“In the few short months since Ted [Gelov] has joined ECR, the strides the team has made have been remarkable. It has been a full team effort and I am proud of everyone for the work they have put in.
“We are more than ready to see everything come to fruition when the Java House and Splenda cars roll out in St. Pete!”
The new branding, including a new team logo, is part of a bigger change for ECR, which added Ted Gelov to the ownership group late last year.
Gelov is the owner of Heartland Food Products, which is the parent company of both Java House coffee and Splenda sweetener.
His influence brought more than sponsorship for the long-running team, but also helped reshape the inner workings of the organization.
With additional perspective from a successful businessman from a different industry, Ed Carpenter has related there is so many new processes behind the scenes that this year feels a lot like 2012 when he started the team.
ECR hopes the new look and new management processes will lead to a productive year with their two drivers.
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