Formula 1 has announced Moet & Chandon will return as the “official champagne” of the sport from the upcoming 2025 campaign.
The 282-year-old French winery will begin its third stint as the sport’s chosen brand of champagne to be sprayed after Grands Prix, having made a brief return in 2020.
It was the first company to have such a deal, which began with F1 in 1966, however, its relationship started 16 years prior.
At the 1950 French Grand Prix, Paul Chandon-Moët and his cousin, Count Frédéric Chandon de Briailles, donated a bottle of its champagne to the winning driver, Juan Manuel Fangio, and were said to have joined the Argentinian in a toast for his victory, thus beginning a long-standing tradition.
In a statement, F1’s CEO Stefano Domenicali said: “The tradition of toasting on the podium is one of the most iconic moments in our sport and we are thrilled to welcome once again Moët & Chandon as the Official Champagne of Formula 1.
“This partnership celebrates the history, emotion and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75th anniversary.
“The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH and we cannot wait to toast this extraordinary collaboration together.”
Moet & Chandon’s official partnership with F1 initially began after American driver Dan Gurney sprayed champagne after winning the 1966 Le Mans 24 Hours, an act which quickly caught on.
The deal ended in 1999 when F1 switched to G.H. Mumm. Chandon – an American-based brand which forms part of the Moet Hennessy company – briefly took the contract which was then followed by Carbon, before Ferrari Trento picked up the deal from 2021 until the end of last year.
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