Mercedes has announced that it will reveal its 2025 Formula 1 car on 24 February, one day before the team gives the W16 its debut run in Bahrain.
The German marque will showcase its livery along with the other nine teams at the live season launch event at the O2 in London on February 18 to mark F1’s 75th anniversary.
But while the team has tended to conduct an individual car launch at Silverstone, Mercedes has opted to break tradition in 2025 as the W16 will be unveiled online.
Mercedes will post images on the team’s social media channels prior to conducting a shakedown in Bahrain the next day ahead of pre-season testing at the same venue.
The eight-time Constructors’ Champions will make technical information and Q&As with senior technical personnel available upon the car being revealed to the public.
Meanwhile, Mercedes will release interviews with team boss Toto Wolff and drivers George Russell and Andrea Kimi Antonelli, who is embarking upon his rookie season.
Antonelli, who appeared in two FP1 sessions in 2024 and has amassed 9000 kilometres of mileage in F1 machinery, has replaced Lewis Hamilton, who has moved to Ferrari.
The seven-time F1 champion’s departure has meant the upcoming season will be Mercedes’ first without a title winner in its driver line-up since returning to F1 in 2010.
Mercedes slumped down to fourth place in the Constructors’ Championship in 2024 – the team’s worst placing since 2012 – despite managing to pick up four victories.
READ MORE – Why George Russell thinks 2024 put Mercedes in good stead for potential F1 title tilt
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