Gulf says it is open to the prospect of designing a one-off livery for use during a grand prix weekend amid its partnership with Williams.
On Monday, Williams showcased its paint scheme for the 2023 Formula 1 season, while also announcing a deal with Gulf.
The logos of the oil company appear on the rear wing and the nose of the car, however, there may be a greater presence in the works.
In 2021, Gulf took over McLaren’s livery for the Monaco Grand Prix, which was met with positivity from F1 fans.
When asked if a full Gulf design was being considered for Williams, Gulf Oil International’s CEO Mike Jones said: “Of course, anything we do in the future had got to be bigger and better than before.
“We have a lot of Gulf fans around the world, we have a lot of a lot of requests for our livery. We want our livery to be special.
“We’re launching a number of fan-centric activation plans. We always feel that Gulf is the fans’ favourite. And we really want our fans to be part of that.
“So, of course, we’re looking at different solutions for that, right across the Formula 1 spectrum. And we’ll be launching our activation plans in the near future.”
Williams commercial director James Bower added that the scale of the affiliation between the two parties will become clearer when the season gets underway.
“We agreed on a presence that will run throughout the entire season, and you’ve seen that today,” he said at the team’s livery launch.
“We think that’s going to be very effective. You have just seen the car, but there are other touch points throughout the team.
“You can think about key moments of a race [weekend], like, of course, the refuelling, which links to the partnership and the pit crew and some other components. So we are very much about how we take those iconic assets and bring them to life.
“I think there’s potential for those things to ladder up, as Mike said, into some broader fan activation. So what you’ve seen today is really just the start and you’ll see more unfold as the team is out on track and actually operating during the season.”
