The Haas F1 Team has signed a new sponsor in clothing company Jack & Jones, which was previously a personal sponsor to Haas driver Kevin Magnussen.
The menswear company, which is based in Magnussen's home country of Denmark, will have its logos on the rear-wing of the Haas VF-18 as well as both driver overalls and teamwear.
"The dedication and professionalism it takes to be in Formula 1 aligns with the values we apply in our everyday approach to denim and menswear," commented Henning Nielsen, head of e-commerce and marketing at Jack & Jones.
"We strive to be the best, just like Haas F1 Team. That’s why we have supported Kevin Magnussen throughout his career and why we have decided to join Haas F1 Team this season."
Team principal Guenther Steiner added: "We’re very proud to announce our new partnership with Jack & Jones. It’s a brand built on hard work and attention to detail that has grown very quickly and delivers a quality product.
"While we are still relatively new in Formula 1, our objectives and work ethic are very similar to Jack & Jones. The recognition Jack & Jones has in its marketplace is what we strive for in Formula 1."
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