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Motorsport Week

Haas unveil new ‘logo enhancing’ livery in Monaco

9 years ago
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The Haas Formula 1 team has unveilved its new livery for the remainder of the 2017 season, which has seen it drop the red splashes of colour in favour of a predominantly black and white livery.

Speaking about the livery, team principal Guenther Steiner explained that it was tweaked in order to make sponsor logos stand out better when viewed on television.

"We reviewed how you see it on television and it looked that on the side, the Haas, you could not really see it," said Steiner.

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"So the creative guys came up with some ideas until we found what Gene [Haas] liked and that is why it changed. It is very simple.

"It is a little bit of a different style. To make it more visible they went through a few iterations and they thought the white would stand out more, plus making it [the logo] bigger would help as well.

"So we will see on Sunday I guess. We see on the weekend how it looks on TV."

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