Lewis Hamilton believes that Formula 1 has become "a bit outdated" and hopes that new owner Liberty Media can make changes to make the sport more entertaining.
Liberty completed its $8 billion takeover of F1 last month, with American executive Chase Carey taking over as CEO following Bernie Ecclestone's resignation.
Carey will run F1 alongside commercial chief Sean Bratches and sporting head Ross Brawn, forming a triumvirate that is expected to bring a great deal of change to the sport.
Speaking to BBC Radio 5 Live, Hamilton said that he feels F1 hasn't been doing enough to focus on entertainment and connect with its fans in recent years, and hopes that Liberty can resolve this.
"I don't feel Formula 1 is winning, and it hasn't been for a long time. That is to do with rule changes and not engaging the fans enough," Hamilton said.
"There still is a great following in Formula 1 and I am excited for the new owners coming in and I hope they do something new.
"Formula 1 is a bit outdated. If you look at other sports, they are further ahead in the entertainment factor. Formula 1 is really catching up and they have a lot of catching up to do."
Liberty is yet to formally confirm its plans for F1, but a focus on stability in the regulations and an expansion of the sport in key markets such as the United States are expected to follow in the next few years.
Hamilton has long-pushed for greater fan engagement in F1, and recently held a competition inviting his supporters to design his helmet for the 2017 season. The winning design was announced on Wednesday.
