McLaren refuses to undervalue itself as it bids to sign a title sponsor for the 2015 season and insists it could survive without one.
The Woking outfit lost title sponsor Vodafone in 2013 and announced plans to name a replacement, however that announcement never came and the team remains without a main sponsor to this day.
That’s not a problem according to racing director Eric Boullier.
“People want to know dates, but we don’t need to [say],” said Boullier. “It sounds arrogant, but I promise you it’s not, we can afford to run without a title sponsor; that’s a privilege.
“I’m not saying we don’t want one, we want one and we still have some stuff to do. Let’s have the right one at the right moment. We will not go like other teams, let’s say, and go cheap.”
Boullier reckons the arrival of Honda as the teams engine supplier has only strengthened the appeal of sponsoring McLaren-Honda.
“It is because people who do their due diligence know how serious McLaren is and how serious Honda is. Everybody knows that and there will be enough resources and everything in place for it to be successful.”