Virgin Racing have secured a long-term sponsorship deal with Swiss watch brand, Armin Strom.
The deal will begin in 2011 with the watchmaker becoming the official timing partner for the British team – creating several bespoke watches.
“We are delighted to welcome the Armin brand to Virgin Racing’s portfolio of partners,” Graeme Lowdon, CEO of Virgin Racing said.
“Timing is everything in a fast-moving sport like ours where every hundredth of a second counts, so it is especially exciting that we will be working together to develop an exciting new Virgin Racing range for the brand.
“Whilst Armin Strom is a long-established marque in timekeeping with a fine heritage, and Virgin Racing is relatively new to the sport, there are many natural synergies in terms of our spirit of challenge and the unique approach our team takes to innovation and technology. We look forward to developing the product range and our relationship over the coming years.”
Serge Michel, CEO of Armin Strom added: “We are delighted to be working in partnership with Virgin Racing. Just like the team we are a young and dynamic brand, setting new standards of excellence using a high-tech approach in an industry mainly based on traditional craftsmanship. Like Virgin Racing, we are not afraid to go where no one has gone before.”
Watchmakers have become synonymous with Formula One sponsorship, with various brands sponsoring teams.
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