UBS, the wealth management company, has today announced that it will become an official partner to Formula One.
The agreement follows a comprehensive study into several sports, with F1 coming out on top as most likely to fulfil the companies global reach, with major growth in the Asian markets – an area F1 is rapidly expanding with races in Malaysia, Japan, China, Singapore, Bahrain, Abu Dhabi, Korea and soon to be, India.
Oswald Grubel, UBS Group Chief Executive, said of the deal: “UBS has been searching for a global sponsorship platform that has appeal to our clients, promotes our brand globally and makes good commercial sense.
“Our new partnership with one of the largest and most popular sporting organizations in the world will fulfil all these criteria, and it constitutes a key element of our newly launched branding activities. The global reach of F1 complements the many local activities we support.”
Formula One had a global television audience of over 520 million people across 187 countries in 2009, making it one of the most watched sporting events in the world.
