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Motorsport Week

Red Bull naming right’s could be up for grabs

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15 years ago
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Red Bull owner Dietrich Mateschitz has revealed that he may sell the naming rights to the Red Bull Formula One team in the near future.

“As soon as Red Bull Racing is recognised as an established team, a title sponsor could be possible,” Mateschitz told the Sunday Express.

He is believed to favour a luxury goods brand which could bring in £30 million (€35m, $44m). This would offset some of the teams estimated £110 million annual budget.

The brand name could appear ahead of Red Bull, as is the case with most teams: Vodafone McLaren-Mercedes, AT&T Williams etc, or Red Bull could opt to drop the name completely, as is the case with Virgin Racing.

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