For the first time since 2001, BBC will broadcast the FIA World Rally Championship across the UK over the next three years. The announcement will bring free-to-air coverage of the excitement and spectacle of the WRC in the form of:
• Selected live stages including the Wolf Power Stage on all WRC rounds
• 60-minute highlights programmes from every round
• Extensive live coverage of Rally Scotland across all four days of competition
• Digital clips, highlights and additional content across BBC platforms
BBC Countries (Scotland, Wales and Northern Ireland) will combine their talent, expertise and resources to bring the elite sporting competition, cutting-edge technology and raw human performances that never fail to deliver an unpredictable and compelling spectacle for fans around the world.
Rhuanedd Richards, Director, BBC Nations, said: “This is a fantastic addition to our sports portfolio with teams across Scotland, Wales and Northern Ireland coming together to bring audiences one of the world’s most thrilling motorsport championships. The World Rally Championship combines elite sporting competition with dramatic locations and compelling stories, making it a natural fit for the BBC.
“The return of Rally Scotland to the WRC calendar is particularly exciting and we look forward to capturing all the thrills and excitement for audiences when it kicks off next year.” Éric Boullier, CEO of WRC Promoter, said: “Our partnership with the BBC marks an important step in our strategy to grow the WRC’s reach and visibility in the UK. The BBC is one of the country’s most trusted and influential media organisations, and its powerful combination of television, digital and social platforms give us a unique opportunity to reconnect with existing rally fans while introducing the championship to a new generation. With Rally Scotland joining the calendar next year, the timing could not be better to strengthen the WRC’s presence in such an important and historic market for rallying.”
Discussion about this post