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Motorsport Week
Home Sportscars WEC

Hyundai announces entrance into endurance racing with Genesis brand

by Phil Oakley
1 year ago
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Hyundai announces entrance into endurance racing with Genesis brand
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Hyundai Motorsport has confirmed its intention to enter endurance racing, with an announcement about the company’s forthcoming entrance to the FIA World Endurance Championship.

The announcement did not state a clear timeframe for the entry, only saying “in the near future” — but previous reports have pegged 2026 as a likely date. However, so far an entry into the IMSA Sportscar Championship has not been confirmed, although an announcement in the future is expected.

An Instagram post added: “The LMDh program will add a new pillar to Hyundai Motorsport’s portfolio.

“Since its establishment in 2012, Hyundai Motorsport has been competing WRC and TCR with Hyundai N brand.

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“Genesis, the premium brand of the Hyundai Motor Group will add endurance racing to the disciplines of its motorsport activities.”

This confirms previous reporting from Motorsport Week on Hyundai’s endurance racing ambitions.

The entry is likely to be branded as ‘Genesis’, Hyundai’s luxury road going brand.

Many other details remain unconfirmed, such as the team Hyundai will partner with to run the programme. While the car will be based on the LMDh ruleset, it’s not clear which chassis it will be based on. Previous reporting found that it’s likely Hyundai will opt for a Oreca chassis, the same as the Acura ARX-06 and Alpine A424.

While a newcomer to endurance racing, Hyundai is well known in the rally and touring car arenas. It won back-to-back FIA World Rally Championships in 2019 and 2020, and has also found success in IMSA’s second tier championship, the Michelin Pilot Challenge, in the TCR class with partner Bryan Herta Motorsport.

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