MotoGP has managed to procure the services of former NBA Vice President of Partnerships and Media Dan Rossomondo as its new Chief Commercial Officer.
Series organisers Dorna announced the news in a statement on Wednesday afternoon, with the American tasked to continue building MotoGP’s international profile and audience.
He will take the place of Manel Arroyo, who stepped down from the role back in January after he failed to bring about the expected turnaround in MotoGP’s stature since his appointment back in 2021 – with the failure of series’ short-lived fly-on-the-wall documentary ‘Unlimited’ likely to have not gone down well within the Spanish organisation given Formula 1’s Drive to Survive show achieving great success.
Rossomondo feels that MotoGP is currently “perfectly positioned” to achieve further worldwide growth, and that he is keen to “push boundaries and take on fresh opportunities” for the sport in his new role.
“MotoGP is truly a global sport that combines technological innovation with the riders’ ability, athleticism and skill,” said Rossomondo.
“They are the heroes of the show and the sport is spectacular to watch. Right now, MotoGP is perfectly positioned to cultivate its current fan base at the same time as attracting new audiences, with incredible scope to push boundaries and take on fresh opportunities.”
Dorna Sports CEO Carmelo Ezpeleta added that the organisation “couldn’t be happier” to secure Rossomondo to fill the vacant commercial role, the Spaniard also insisting that his vision for developing MotoGP’s profile “fits perfectly” with Dorna’s.
“We couldn’t be happier to welcome Dan. He is part of a real new era, not only on track as we enjoy the biggest season ever for MotoGP™, but also behind the scenes and within Dorna.
“Dan’s vision for the commercial future of MotoGP fits perfectly with our views: fresh ideas, increased reach, and commitment to take the sport to new heights.
“At the helm, I’m confident he will provide existing partners with the best possible results and relationships and at the same time will work to search out new, like-minded media, marketing and licensing partners.
“We know Dan can bring a lot to Dorna and our biggest property, MotoGP, and on a personal level we’re also very much looking forward to working with him.”
Rossomondo joins Dorna off the back of a 13-year spell with the National Basketball Association (NBA), where he progressed from the Director of Global Media all the way to the Senior Vice President of Global Partnerships and Media across his time as part of the American organisation.