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Motorsport Week
Home Single Seater Formula E

Jaguar Racing unveils rebranding with new title sponsor TCS

by Hannah Prydderch
4 years ago
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Jaguar Racing unveils rebranding with new title sponsor TCS

Image Credit: Jaguar TCS Racing

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Off the back of their most successful season in the ABB Formula E, Jaguar Racing have revealed their revised livery for Season 8 and a new partnership with Tata Consultancy Services.

The long-term multi-year deal with the global IT and consultancy company sees them rebranded as Jaguar TCS Racing, as they aim to secure a maiden World Championship title following their second-place finish in the Teams’ Championship last season.

“Welcoming a brand-new title partner – Tata Consultancy Services – is a real honour and we look forward to a highly innovative and successful partnership together,” said team principal James Barclay.

Retaining their line-up of Sam Bird and Mitch Evans for another season, Jaguar TCS Racing have come a long way since their debut in Season 3 when they finished 10th in the teams’ standings. Achieving five podiums in Season 7, the most any driver on the grid, Evans finished fourth in the Drivers’ Championship.

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“During the previous five seasons we have shown consistent improvement and it was testament to the team that we could celebrate second in the championship last season. As we embark on a new era as Jaguar TCS Racing, I am excited to take to the track and compete with our rivals this season aiming for the top step of the podium,” said the New Zealander.

Sam Bird, Mitch Evans, CEO of Jaguar Land Rover CEO Thierry Bolloré & James Barclay – Image Credit: Jaguar TCS Racing

Meanwhile, Bird took home two victories in Diriyah and New York City as well as leading the team’s first double podium in Rome. The Brit, who joined the team last season from Envision Virgin, ended the campaign sixth in the standings.

He added: “The performance of last season shows we have a great formula for success and with the consistency in drivers and race car, I am very much looking forward to competing against and beating our rivals on track and putting Jaguar TCS Racing in a winning position. The championship is fiercely competitive, but we are fully focused on consistently scoring points and challenging for wins. It will be another close season where every qualifying, race and point will count.”

With 86 days until the season commences, the team have continued refining their Jaguar I-TYPE 5 powertrain introduced in Season 7. Updates include software changes to improve energy management, combined with simulating the new qualifying format and practicing in-garage pit stops which will feature heavily in Formula E’s revised format.

Having already committed to the Gen3 era, their work in Formula E now plays an even more prominent role within Jaguar Land Rover. The company have recently launched their motorsport division as part of their Reimagine strategy, with James Barclay becoming their managing director.

Alongside their new title sponsor, Jaguar TCS Racing have welcomed Uncommon as their official teamwear partner and in an innovative move, every item of teamwear for the upcoming season will be made from recycled materials.

Formula E’s season-opener gets underway around the streets of Diriyah, Saudi Arabia on the 28th and 29th January 2022, as part of the championship’s biggest-ever calendar featuring 16 races in 12 cities.

Tags: ABBFormulaEJaguarRacing
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