Venturi Racing has announced a multi-year title partnership with ROKiT ahead of Season 6 of the ABB FIA Formula E Championship.
The deal, which will stand for three years, will see ROKiT branding feature on the team’s 2019/20 Formula E car, with the Monegasque marque sporting a striking red, black and white livery for the coming season.
“The addition of ROKiT as our title partner for the next three seasons is a significant moment for the team,” said Gildo Pastor, President of Venturi Automobiles.
“Our two brands share both a passion for innovation and a clear vision for the future of our technologies.
“This weekend we begin a new chapter together on track at the Diriyah E-Prix and I know the whole Venturi family shares my excitement for the start of what I am confident will be a very successful collaboration.”
ROKiT’s collaboration with Venturi Racing builds upon a number of existing partnerships, with the innovative telco company joining with Formula 1 team Williams Racing earlier this year as the British team’s title sponsor.
“We’re very proud to welcome ROKiT to the Venturi family,” continued Susie Wolff, Venturi Racing Team Principal.
“This partnership is a fantastic endorsement of the progress we made as a team in Season 5 and the ever-increasing appeal of Formula E as a platform for ground-breaking, premium global brands to showcase their vision.
“We’re understandably excited by what the next three years hold for both ROKiT and Venturi. Now – it’s time to go racing.”
Jonathan Kendrick, Chairman of ROK brands and Co-Founder of ROKiT, added: “After meeting with the Venturi Racing team, there was no doubt in my mind that they are the ideal partner for ROKiT in Formula E.
"The ROKiT brand has fast become synonymous with doing things differently – we trailblaze. Formula E is breaking new ground and we’re excited to see where the championship can go.
"The city centre locations and rapidly growing fanbase make it a perfect platform from which to communicate ROKiT Cities.”
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