Formula E's Envision Virgin Racing has announced a new partnership with Harley Davidson motorcycles.
The iconic Harley Davidson brand will feature on the Envision Virgin Racing cars from the next round in Paris following the agreement of a "multi-year" sponsorship deal.
The American motorcycle manufacturer is set to launch its first ever electric bike, the LiveWire, later this year and sees FE as the ideal marketing platform.
"Electric vehicles are at the cutting edge of future mobility conversations globally, and that future is happening now," commented Marc McAllister, Vice President of Product Consumer Portfolio Management of Harley-Davidson Motor Company.
"We’re incredibly excited to be partnering with Envision Virgin Racing, one of the leading proponents of Formula E – the highest form of e-propulsion motorsport. The team’s passion, professionalism and commitment to the thrill of electric vehicles matches our own and it’s going to be an incredibly exciting time working with them."
Sylvain Filippi, Managing Director of Envision Virgin Racing, added: "We’re delighted to be welcoming such an iconic brand like Harley-Davidson into our portfolio of partners. Like us, Harley-Davidson shares our passion for developing cutting edge technology and sustainable mobility, and between us we can now help showcase that on two and four wheels.
"Harley-Davidson is also the fourth major partnership for the team in the past 12 months following the announcement of Stanley Black & Decker at the Paris E-Prix last year, Audi Sport in the Autumn and Genpact in December."
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