The Formula E championship has announced that it has secured a title sponsor in ABB, a pioneering leader in electrification products, robotics and motion, industrial automation and power grids.
Formula E is the first single-seater FIA series to secure a title sponsor and will be officially known as the 'ABB FIA Formula E Championship'.
"This is a historic day for Formula E and I’m honored to welcome the global technology leader ABB as the title partner of Formula E, with its background and expertise in the field of electrification and digital technologies," commented FIA founder and CEO Alejandro Agag during a press conference at London's Saatchi Gallery.
"Our two companies are synonymous with pushing the boundaries of what is possible. Together, as partners, we will showcase breakthrough technology on a global scale to fans and consumers who follow the ABB FIA Formula E Championship."
ABB operates the largest installed base of fast-charging stations for electric vehicles worldwide and is therefore the ideal partner for the all-electric racing series.
"We are extremely excited to partner with Formula E in writing the future of e-mobility," added ABB CEO Ulrich Spiesshofer. "Today, two pioneers are uniting. ABB and Formula E are a natural fit at the forefront of the latest electrification and digital technologies.
"Together, we will write the next phase of this exciting sports activity and foster high-performance teams. Together, we will write the future – one electrifying race at a time."
In a separate announcement, organisers of the Zurich ePrix have announced a title sponsor of the event, with Swiss company Julius Baer taking the naming rights for the race, which is the first circuit race in Switzerland since 1955.
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