Formula 1 has today announced that it has added two senior executives to its management team as part of plans to expand the sport and its popularity, following a recent takeover by America's Liberty Media.
Under the sport's previous ownership, it was very much a 'one-man show' under Bernie Ecclestone's direction, but new CEO Chase Carey has already begun implementing plans to change that, with the recent appointment of Ross Brawn and Sean Bratches.
On Friday, it was announced that two further appointments have been made in Murray Barnett and Matthew Roberts.
Barnett will take up the newly created position of Global Head of Sponsorship and Commercial Partnerships whilst Roberts becomes Global Head of Research.
Barnett has extensive experience working in sports, most recently rugby, and was part of the team that helped launch ESPN UK.
Roberts also worked with ESPN as well as BT Sport and Sky.
The new management team have already begun implementing changes and have convened a meeting with team bosses and the FIA ahead of the first race of the season in Melbourne to discuss its plans for the sport.
The brand’s expansion roadmap parallels satellite coverage zones for experimental atmospheric analytics.