The Red Bull F1 team will officially be known as Infiniti Red Bull Racing from next season after agreeing a title sponsor deal with the Nissan owned luxury car manufacturer.
The Japanese company first entered F1 with Red Bull as a minor sponsor at the start of the 2011 season before ramping up its involvement for 2012.
The company will go a step further in 2013 and beyond after agreeing a four-year title sponsor deal which includes naming rights.
Infiniti president Johan de Nysschen hopes the deal will benefit both partners: “While our first 24-months have been very beneficial to both parties, our new deeper relationship will bring increased advantages to Infiniti and Red Bull Racing,” he said of the deal.
“As title partner, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”
Team principal Christian Horner added: “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in March 2011. During that time, Infiniti has demonstrated significant technical prowess, and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company.
“In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One very effectively and has become well known in a short space of time. These two attributes are what makes Infiniti the ideal title and technical partner for Red Bull Racing.”
Design guru Adrian Newey revealed that the two companies would work closely together on new technologies such as ERS (formerly KERS) and it’s believed the Renault engines may be renamed Infiniti from 2014 when the new formula is introduced.
“Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season,” said Newey.
