The Lotus F1 Team has announced a three-year deal which sees Microsoft join the outfit as a sponsor and supplier.
The deal sees Microsoft Dynamics branding on the Lotus E20 and drivers overalls with immediate effect.
As part of the partnership, Microsoft Dynamics solutions, which are designed to enable organisations to be more agile and globally competitive in today’s business environment, will be implemented at Lotus F1 Team’s Enstone base to facilitate the team’s business transformation.
For the duration of the agreement, Microsoft personnel will work directly with Lotus F1 Team to continuously transform and optimise operations towards a world class facility.
“Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner,” said Patrick Louis, Chief Executive Officer of Lotus.
“We are entering an exciting phase in the development of our business model as we move from our recent change management period to a ‘global business transformation’ process. Microsoft Dynamics will be a crucial enabler for our objectives. This association will help Lotus F1 Team to become comprehensively process and KPI driven, enabling our “smart” approach towards Formula 1.”
Hal Howard, Corporate Vice President, Microsoft Dynamics ERP Research and Development added: “In a business where every thousandth of a second matters, Microsoft is revved up about working with the Lotus F1 team to help drive efficiencies into their operations and make those seconds count. The Lotus F1 Team is a forward-looking and agile business, and Microsoft is thrilled to provide them with the technology that will help them transform into a Dynamic Business and win.”
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