Base Batteries and Hispania Racing, the only Spanish team competing in Formula One, have reached an agreement by which the Indian battery giant will become the official battery supplier of the racing team during the 2011 season and beyond.
This year is set to be a big year for motorsport in India with the inaugural Indian Grand Prix taking place later this year.
The Indian company has previously associated itself with the Canadian World Cup Cricket Team which had a measurable impact on its brand identity.
“We are thrilled to continue our international sporting partnership, this time with the Formula One Hispania Racing Team and look forward to a successful season,” said Mr. Aditya Arora, COO of Base Batteries.
“This is a natural progression, ensuring exposure for Base Batteries on a global stage in one of the world’s most prestigious sporting arenas, through its partnership with the Hispania Racing Team.”
He added “As an official partner of the young F1 team, we will use the sponsorship both for brand building in key regions as well as offer ongoing opportunities for our business partners to get involved in this exciting racing event”.
About the collaboration, Jose Ramón Carabante, President of Hispania Racing, remarked, “We’re very happy to have reached an agreement with Base Batteries, one of the leading battery companies in India. They will be an official supplier. We are setting the base for the project we are still shaping out since last year. I am convinced that this deal will help us to keep growing, enabling us to evolve into a more competitive team which desires to accomplish its targets.”
Colin Kolles, Hispania Racing Team Principal, stated that “for us India is one of the largest growing markets. By signing Narain, who is the number 1 Indian driver, we expected that Indian companies would support us. We are very proud to announce another Indian sponsor with Base who will help us to move the team forward.”
The companies logo’s will have a prominent position on the car.
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