Lewis Hamilton has been crowned the fifth most powerful celebrity in the United Kingdom, according to Millward Brown’s quarterly celebrity and brand (Cebra) research report.
The Formula One driver jumped from 14th position last year thanks to his better performing car and the high level of media attention the McLaren driver receives in the country, making him a household name.
It was another sportsman who topped the list though. David Beckham moved from third in 2009 to the top spot in 2010, knocking Kylie Minogue into third behind Ant & Dec.
The research interviews 2,000 UK consumers about 100 celebrities and 100 brands. The study is used by marketers to identify the best marketing partnerships between celebs and brands.
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